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I had the opportunity to work with Marie-Anne and her team on multiple projects for Moteo (distributor of of 2 wheel brands like Suzuki, Peugeot, Tomos & SYM). We approached Marie-Anne to help us understand the DNA of our brands, the journey of our customers and create a digital content strategy that would help reinforce the brand values we want to showcase. As the saying goes: « Content is King » and Once upon a brand made sure they went the extra mile in understanding what the perception of each brand in our portfolio was and how that could be translated into a consistent storyline online, in the minds of the customers and in the showroom (brand sites, shop in shop, digital signage, apps …). Marie-Anne and her team interviewed multiple stakeholders both inside the organization and outside (customers, sales reps, dealers etc.) to create an appealing storyline which helped us consolidate our brand in the market and move the needle in terms of brand perception, values, top-of-mind awareness and customer satisfaction. The hard work and passion the Once upon a brand team showed in developing these brand stories and our different personae was remarkable and went along with in achieving the outcomes we desired.